Columnist — opinion-page conviction for arguments in print

Columnist treats every blockquote as a pull quote: oversized, italic, and ruled in your accent color, with byline-style italics under the headline. Below is a complete sample rendered in it.

What does the Columnist theme look like?

This is a complete sample report rendered in Columnist — the exact output the editor downloads, embedded here unmodified.

Quarterly Growth Report

Written by an LLM in seconds — styled by markdown.style.

This is the markdown an AI assistant hands you: solid structure, zero design. The theme you are looking at is doing all of the visual work.

Highlights

Region Revenue Growth
EMEA 4.2M +14%
APAC 3.1M +22%
AMER 6.8M +9%

What drove the quarter

Net growth is computed per region as rate * (1 - churnShare) and rolled up weekly. The pipeline behind it:

export function netGrowth(rates: number[], churn: number[]): number {
  return rates.reduce((sum, r, i) => sum + r * (1 - (churn[i] ?? 0)), 0)
}

Numbers exclude the acquisition closed after the quarter cutoff.[1]


Full methodology lives in the reporting handbook.


  1. See the finance memo for reconciliation details. ↩︎

What does every element look like in Columnist?

The same markdown building blocks, one by one: headings, tables, code, quotes, lists, and footnotes, exactly as Columnist styles them.

Component specimens

Section headings

A third-level heading

Every inline element gets exercised here: bold text, italic text, a reference link, struck text, and inline code.

Table

Component Kind Notes
Heading Structure h1 through h3
Table Structure GFM pipe syntax
Code Structure fenced block
List Structure ordered and plain

Code block

export function sum(nums: number[]): number {
  return nums.reduce((total, n) => total + n, 0)
}

Blockquote

A quoted aside, set apart from the body copy.

Bullet list

  • First point
  • Second point
  • Third point

Numbered list

  1. First step
  2. Second step
  3. Third step

Task list

Footnote

A claim that needs a source.[1]

Horizontal rule


That covers every building block.


  1. The citation backing that claim. ↩︎

Who is the Columnist theme for?

Op-eds, position pieces, and persuasive memos — writing built around quotable lines that deserve to be displayed, not buried.

Which themes pair well with it?

  • Gazette — Newsletters, digests, and weekly roundups
  • Quarterly — Quarterly reviews, investor updates, and year-in-review documents

Part of the Editorial & Longform collection: see the rest of the category.

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